While designing a web site you should take care of site optimization too, which can be done in various ways and the most important out of them is image optimization which decreases the loading time and web pages load faster. Image optimization and page loading time are very important in SEO. Image optimization will also save bandwidth and disk space on your server.
Lots of tools are available on net which can help to optimize and reduce the image size. Those tools could be web based or desktop applications.
So, here are 17 excellent image optimization tools for you to choose among for optimizing images.
1. Smush.it
Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files. It is a “lossless” tool, which means it optimizes the images without changing their look or visual quality.
2. Web Resizer
Webresizer is a free service provided by SiteSpace. Originally written as a free tool for clients to use when updating websites.
3. Online Image Optimizer- GIF, JPG, and PNG
Image Optimizer lets you easily optimize your gifs, animated gifs, jpgs, and pngs, so they load as fast as possible on your site. Furthermore, you can easily convert from one image type to another.
4. GIF Bot
GIFBot is a free graphics optimization tool.
5. RIOT
RIOT can be used to save and optimize JPEG, GIF and PNG with a simple, clean user interface.
6. PNGOUT
PNGOUT is a tool which can optimize PNG files created by other programs. It can be run from the Windows Run dialog box or at the command prompt.
7. JPEG Cleaner
JPG Cleaner is simple but powerful utility for cleaning JPG files from anything that is not picture data. Commonly used programs such as Adobe Photoshop are writing additional information into JPG file that isn’t needed for correctly displaying the picture.
8. Shrink O’Matic
Shrink O’Matic is an AIR application to easily (batch) resize (shrink) images. It handles JPGs, GIFs and PNGs.
9. PunyPNG
punypng is a free tool that dramatically reduces page load times by reducing the file size of an image without any loss of quality.
10. SuperGIF
SuperGIF is an application for Macintosh and Windows and a very different kind of tool. It is the very first of its kind, and such a simple, easy tool to use that it is difficult to write about. There is little to say in describing SuperGIF past what it does – effortlessly make all your GIF images and animations smaller.
11. PNGGauntlet
PNGGauntlet is a .NET program that uses Ken Silverman’s PNGOUT to optimize PNG files.

12. Web Graphics Optimizer
WebGraphics Optimizer can also be used for the entire process of image handling.
13. WP Smush.it
Every image you add to a page or post will be automatically run through Smush.it behind the scenes. You don’t have to do anything different.
14. Online Image Compression
Use this tool to compress (or convert) images into the JPG image format.

15. SiteReportCard Image Optimization Tool
The SiteReportCard Image Optimization tool is a free utility that compresses your GIF, JPEG, and PNG images.
16. JPG & PNG Stripper
A tool for stripping/cleaning/removing uncessary metadata (junk) from JPG/JPEG/JFIF & PNG files.
17. TweakPNG
TweakPNG is a low-level utility for examining and modifying PNG image files.
















very useful thanks for sharing
really helping tool for image optimization.
Useful collection, thank you:)
My vote is for Smush.it. You can have it optimize all of the images on a project, and then download them in a zip file which maintains directories. As if this wasn’t simple enough if you use the YSlow extension of Firefox you can do all of this from within Firefox without having to type anything in. Such a time saver. I normally see about a 20% reduction of site size after using this tool on client sites.
I have used JPG & PNG Stripper . it is very useful
Thank u so much for this great list