Design is a vast creative arena that allows for momentous innovation and experimental manipulation. Typography under the axis of design is an entire multi-faceted discipline in itself, an approach which renders great dynamic to any given visual.
The use and implementation of typography in design requires a certain knowledge and respect for typefaces and fonts and their unique role in design. The form, structure and appearance of typefaces are in essence conceptions of design itself, further expanding and extending towards the creation of varieties of different typefaces as we see and use them today. In order for text and type to be successfully incorporated into a visual essentially becoming a part of it, there must be a careful and efficient selection process of typefaces and fonts. Some designers often prefer to create their own typefaces from scratch to perfectly suit their visual or design. This exercise is a rather technical and concentrated process on its own but can be easily mastered by individuals with significant interest in the practice of typeface and font crafting. In this post we will looking at some amazingly creative examples of typography in design.
The selection process when discerning the ideal typeface and font that will best fit a design work and deliver the message it intends to deliver is of the utmost importance, as it will ultimately define your final overall design work. According to Ellen Lupton, the writer of ‘Thinking with Type: A Critical Guide for Designers, Writers, Editors & Students’, the importance of typography in any given visual is quite simple : “Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product”.
Type and text can be used in exceedingly and endlessly creative manners, ranging from the clever warp and manipulation of typefaces to suit and mould your design, the interactive play of words and letters to full-fledged images and visuals rendered entirely and wholly from type and text. The right font and typeface can take your image to its greatest potential, giving it meaning and purpose and visual pleasure. Have a look below at some creative ways of fusing typography and design together.