50 Packaging Designs That Pack A Punch

Posted on 13. Jan, 2010 by Ferman in Design, Inspiration 41

There is an old adage that taught us: “Don’t judge a book by it’s cover.” but in a world where there are thousands of competitors for any one specific product, this does not hold true. We are raised in a society, where generally, looks are often perceived as most important and this instance, it holds true.

Consumers generally tend to automatically go for a product where the packaging is most intriguing or appealing. Designers are now thinking outside of the box to make their products stand out the most. For our designers, to help you we’ve picked 50 of the best packaging designs we’ve seen. That stand out and make you want to grab the product.

The important aspects of the following designs it to notice the following:

- Simplicity
- Unusual shapes
- Bright Colors
- Large Typography
- Creative patterns
- Interesting Catch Phrases

While some of the products use one or more of these aspects, many just use one. In order for you to design the best possible packaging for your product, you need to know WHICH one’s to use. The only way you can do this is by doing the appropriate research.

Excellent product research is key to any packaging design. Sussing out your competitors, their income, their resources spent and finding out the consumer opinion on these packaging design is essential. Only once you have all of this information at the tips of your fingers, can you let yourself design to your hearts content.

But for now – look, enjoy and most importantly: comment.

1. Instant Karma

2. Elsa Kawai Jewelery

3. Doritos

4. Temprana

5. Savannah Soap Kitchen

6. Feel It

7. Prism Eyewear

8. Sony Ericsson

9. Penta Earbudz

10. Six Feet Under DVD Set

11. Kein Tools

12. Polo T-Shirt

13. Dymov Ultra

14. Selective Beauty

15. Zinkplaat CD Cover

16. 1800 Tequila

17. Green Berry Tea

18. Iriver

19. Kleenex

20. Pernod Ricard – L’Or de Martell

21. Isklar

22. Beast Eye

23. ICA

24. Chateau Rouge

25. EST

26. Metallica – Death Magnetic Digi CD

27. Van Cleef & Arpels – Féerie

28. LOL

29. X Games

30. The Deli Garage

31. Silver Hills

32. Biogurt

33. Verstegen Spices & Sauces

34. MEZ

35. AGROVIM

36. Tuna Party Invite

37. Sprunk Jansen

38. Gauss

39. Beautao

40. Puma

41. FTD

42. Cravendale

43. Negrita Coffee

44. Evian

45. Wanted

46. Hint Mint

47. Innocent

48. Pop-up Popcorn

49. Aomori Apples

50. Foil

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Tags: Design, Inspiration, packaging, Showcases

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