PelFusion Design Magazine » ads

Medical Assistance for Travellers – Creative Campaign for Medicus Health Insurance

Ferman — Wed, 08 Feb 2012 07:03:46 +0000

An advertising agency TBWA, Argentinian, designed creative campaign for Medicus Health Insurance to provide Medical assistance for travellers. The concept is very well-executed by art directors, as you can easily see “Pain” in Spain and “Germ” in Germany. I am showcasing these campaign only for your inspiration, hope you will enjoy and comment about it.

Source Link: Ads of the World

40 Creative & Catchy Typography Print Ads

Ferman — Wed, 28 Dec 2011 22:13:16 +0000

To make creative print ads that can deliver a message and get attention, is not an easy part. By using typography, effectively and wisely, in print ads you can convey a message and get the attention of consumer. We can say that typography plays an important role to make outstanding print ads.

Today we are showcasing 40 creative and catchy print ads that have used typography effectively. You may also be interested in 30 Amazing Typographic Movie Poster Designs.

Clever and Creative Sticker Advertising Campaigns

Ferman — Thu, 17 Nov 2011 13:53:06 +0000

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Better results can be achieved if you do it creatively and wisely. For your inspiration i have collected some creatively done sticker advertising.

Specsavers: Bus Back Crash

Axe: Peep hole

Henkel Loctite Super Bonder: Glued Building

Metro windshield

Go fitness & Spa: Abs

Taekwondo School: Mosquito

Apple: Store window

Nexcare: Cracks

Amnesty International: Manhole sticker

hlx.com: Floor sticker

Pedigree: Floor sticker

Green Korea United: Quit cutting

Sweet Pete’s Bike Shop: Bike Safety Cling

Canadian Red Cross: Fallen Woman

NECC: Egg in a spoon

BioLink: Wet Floor

Gold’s Gym: Elevator

Australian Red Cross: Landmines

IBM Partnership Center: Just Down The Hall

Serve: Manhole cover

Lay’s Ceiling Stickers

Demolicion magazine: Surf

Wilkinson Quattro Titanium: Eggs

Axe: Lingerie stickers

Zoo Safari: Stickers

Perth Zoo: Tiger Bus

niagarachamber.org: Post-box waterfall

HP Advanced Photo Paper

Pathfinders Teen Homeless Shelter: Homeless Teen

Duracell escalator

Nissan X Trail Club: Powerful Mud Splash, Speeding Bike

Gold’s Gym: Elevator

Kanarias: 5 hours

Outdoor Media – Designing the Billboard Ads, Banners and Posters

PelFusion Editorial — Tue, 17 May 2011 10:20:30 +0000

Billboards are called hoardings and are used for large outdoor advertising. Billboards are usually placed in high traffic areas, where people can have a good glance at them and can remember in their minds, therefore placed either on traffic lights so that people can easily go through them while waiting or sometimes on big roads with heavy crowds. Billboards have distinct slogans and very obvious images with particularly no detail or minimal detail so that it hammers down in the minds of people. Because of the size and good visibility they are considered to be the best advertising source in outdoor media reaching to great masses going or travelling on roads, highways and expressways.

Billboards either can be digitally printed mostly on flex sheet or they can be painted as well. But in today’s world where digital photography and imagery has gotten so much interest of the people, painted billboards are becoming obsolete. But where the client wants to save money painted billboards are still on demand. Printing on flex makes the work easy since it really does not need high resolution file. Dot per inch can be bigger since viewing of the billboard is from quiet far distance and in general the image has to be vivid. By closely watching the flex it might appear very hazy and pixilated but for billboards due to the distance it really never bothers.

Today billboards are becoming more creative by extending a banner out of it or showing a cut out or using movable plates which change the picture periodically. There are also inflated billboards with which an inflatable wire structure is attached. The construction of this is a bit tricky but looks very appealing, eye catching and creative.

These are some of the very interesting examples of 3 dimensional or inflated billboards. It’s not an easy task to create durable and technical construction of these billboards, you need to have a strong team of engineers who exactly know what to get from where till where.

Billboards necessarily need not to be placed only in air on highways, but big buses branding also comes in it. Branding on big walls or branding on buses or vans is also a part of this outdoor advertising.

Few visual and environmental concerns are also present while placing the billboards. It’s important to know whether the billboard is deviating driver’s attention causing an accident or is it a safe place to place the billboard where tress or plants are not being destroyed. Main highways do have billboards but latest researches have shown that they are not much significant against traffic safety. "The search appears to suggest that some items—such as CB radios, billboards, and temperature controls—are not significant distractions."

Banners

Banners are also one of the most effective ways of outdoor advertising. Screen printed on cloth, vinyl printed, PVC printed, digitally printed or painted, these banners have less text, less details and just like hoardings attract attention on roads, highways, on petrol stations or outside malls or shops where lot of people come. Banners can be horizontal

or vertical known as streamers. Streamers are usually placed on polls at roadside or even can be attached to structure for placing on ground outside shops known as standees.

Outdoor Posters

Poster is one more medium of outdoor advertising. Designed in varied sizes, posters have more details. It serves as a reminder to people watching it that a certain brand prevails. Poster is a good way of describing your product in detail or the services since the interaction level of the poster and the target customer is just of a few meters. He can read it see the images in detail and also can have a direct idea of what the brand is about. Posters come in general sizes like 18×23 inches or 20×30 inches. But other than these custom sizes can also be made depending on the availability of the size of the panel or wall on which it has to be displayed.

Concept Development, Choice of Imagery and Idea Generation

PelFusion Editorial — Thu, 12 May 2011 11:51:26 +0000

In recent times people think that advertising should be exclusively taken as brand reinforcement rather than being creative and indirect. This insight may not work well in most of the cases. Advertising is far more creative and thought provoking involving lot of ideas and concept than it is yhought so. So much thoguth process, brain washing sessions and conceptual develpoment is involved that a layman might take it just as playing with the imagery, but in real sense it is not as easy.

As for the information, idea generation is always done after finalising the concept. The concept is a very vast thought, mostly generalized and a vague insight. According to the concept the idea genaration takes place. E.g. if you are advertising about a digital colored printing press, the concepts can vary from colorful life or adding color to your life or make the living more coloreful, the idea genartaion would include producing different images supporting the concept. The imagery might include colors of spring or coloring the skies or mixing of colors in the environemnt. More directly just showing the colors in a palette would not be any creative.

This image shows that an already existing parrot full of colors is still taking its colors from DiGiC (ofcourse digitally). Similarly in the same layout, the imagery can be changed e.g. instead of parrot any other living thing, any animal or flower.

In order to produce more creative ideas, it’s important to research and have brain storming sessions. Research should not be done haphazardly, rather deciding on the concept you must go through other campaigns already developed on the same concept. See how they have used images/photographs, what is the composition? What is your tag line. Supporting the concept is the rag line, it can be vice versa also. Either you decide the tag line first and then place a concept over it, or decide the concept and then place a tag line supporting it. More of the work can be done just by choosing the words. As a designer, it’s then upto you what images or ideas you are choosing. Just by lifting the images from somewhere is not what we are talking about. More than the issue of copyrights, it’s the sense of your own creativity which should come in. You can take reference from certain imagery but definitely just for an idea. And why do you want to take reference. Let your brain decide for itself what kind of idea generation you want. Research work may include making a concept model.

Now What is a Concept Model?

Concept model is a real, actual placement of your concept i.e. any 3D model or any 2D diagram on the paper or use of any real material. Concept is just a vague unclear perception in mind. It has to be subjected in real sense, visible, audible or tangible. In order to give your concept this shape, you must create a concept model. E.g. transformation is one concept, very generalized, very vague. How do you take your concept in visible form might be a 3D model including a cloth whose color changes from yellow to orange to red. Is this your idea of transformation: change of colors on a flowing cloth, or maybe you can be more scientific. An egg into a pupa and larva and then a butterfly. But what is the nature of your brand for which you are deciding this? A company providing business opportunities to you says “We transform your life?” now for this matter you need to have a completely different imagery. A kid, shabby looking, worn out clothes, becomes a youngster who sees the bright star of the company and in the third phase a satisfied contented lavishly seated old person. Now this is one idea supporting the concept of transformation in relation to the brand identity.

Another way of showing transformation in relation to the brand reinforced is showing this boy turning into a fiery dragon, from an ordinary boy to a powerful, hot, energetic dragon. But why is it shown this way? A series of drawings by many artists on the topic of “Grow your dragon” show various concepts. This one shows the inner strength of the boy which is growing in the form of dragon, thus transforming. Here comes the view of “Archetypes”. How you give an indirect meaning to your imagery.

Another very simple form of concept of transformation. A furniture designing company shows how we can transform your ordinary wooden table into a royal gold extravagant beauty.

Let’s now discuss some of the points which should be kept in mind while researching for the sake of idea generation. Your research should include determining the brand positioning, competition in the market, target audience, which technique of making graphics would be more suitable: vector based, image based or photography and what designed items will be most appropriate for a certain campaign.

Brand Positioning

In advertising, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.

That very identity will help you decide the concept of your campaign

A very simple Mcdonalds ad reinforcing the essence of coffee. Wake up with our coffee, energize yourself, you have sunken down, you need to charge yourself. Wind the key and charge yourself. This is direct imagery used to show positioning of Mcdonalds coffee.

Competition in the Market

Many times it’s important to know what other competitive brands are doing in the market. You need to develop the campaign more creative and brighter than them. E.g there is a pitched battle between producers of Maggi seasoning and Knorr seasoning. Maggi wroks on more promotional activities, on the other hand Knorr tries to outwit Maggi on the basis of creative advertising.

Maggi endorses its brand by keeping a competition named as “Cook for Mama”. Everyone participates to win the reward. This promotional activity leads to delivering to the minds that Maggi is special. On the other hand

Knorr plays with the direct essence. Good food for you, Garlic savories, beautify yourself with garlic sauces. Research shows that Maggi is still more popular, maybe because of their marketing strategies or maybe continued reinforcement of brand is the best way to reach to people.

Target Audience

In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed at (Kothler 2001). E.g. if the company is aiming to sell new textured wallpapers and wall coatings, target market would definitely be A class of people who can afford the price and should have good taste of interiors. Also architects and builders who can refer the new material after going through all the practical aspects of durability and long lasting finishing. Obviously not kids or teenagers who can never be indulged in house building.

Red Bull mainly targets its audience who are youngsters, mostly teenagers. This is the reason in this ad it shows a young boy.

This ad captures the energy and exuberance of children for the Spring/Summer 2010 Company Kids campaign. Thus target audience being kids.

Technique of Making Graphics

Right kind of graphics support the right concept. For a certain campaign, whether photographs should be used or vector based graphics or an image. This question can be answered simply by seeing other campaigns of the sort. You need to be different, so use the graphics best collaborated with your brand identity and different from competitors. E.g. for Sony Playstation 3, the campaign must have genuine quality of illustrations or dynamic images showing power and brilliant 4 D aspects.

These images very well indicate the laser power which is dynamic and 3D or 4D.

Similarly any designer garments campaign would definitely use photography in order to show the cuts and flow of the fabrics.

This is the illustration based ad, for a personal stylist whose identity is very well depicted in it. The choice of imagery can vary depending on your personal likings also. The campaign should be creative, appealing and must show the true essence of brand.

42 Really Funny And Creative Print Ads

Ferman — Thu, 10 Dec 2009 11:37:47 +0000

Designing a print ad is very difficult, you have to convey your message using few words and single image. If your ad can make others smile they will not forget their smile and so the ad.

Adding humor in your ad is not easy too, you have to know fully about the product you are designing ad for and about consumers too.

In this post i have gathered 42 really funny and amazing ads for your amusement. Do tell us which ad amused your more.

1. Arena Swimwear: Predator

2. Loteria de la Provincia de Buenos Aires: Money

3. Electro Recycling: Robot

4. Fiat: Boxes

5. Tobacco Free Florida: Pressure

6. Stockholms Hundforum (Daytime dog care): Wanking dog

7. Volkswagen Touareg: Goat

8. Al Nahda Resort & Spa: Bed

9. RSPCA: Vacuum

10. Ephone v900: Bear Trap

11. 21st Century Healthcare Repella Insect Repeller: Frog

12. Samantha Cracked Heel Lotion: Sexy Heels

13. Baygon: Jason

14. Tabaconomia : Calculates Tobacco Costs, Car

15. Pepsi: Mini can

16. Pepsi: Straws

17. WMF knives: Fly

18. Heinz Hot Ketchup: Fries

19. Burger King: Real big burgers

20. Sheetz fry

21. Coca-Cola Light

22. Anti-smoking: Gun

23. McDonald’s: Baby Ronald

24. Minery: Foot care

25. KISS FM 97.7: Father

26. queer-travel.de: The other side of America

27. Sedex Express Courier Service: Egg

28. Union Bank of India: Currency, Lincoln

29. Lifebuoy: Dog

30. Softlan Ultra: Wrestling

31. French Kiss: Pepsi

32. Talcid: Chair

33. New Job – Career Builder

34. Buenos Aires Zoo: Ape

35. Bajaj Room Heater: Fish

36. Timotei Styling Mousse: Lion

37. EPCOR: Cobra

38. Fibermesh Concrete Reinforcement: Karate

39. Ripolin paint: Old man

40. TNT Express: Pregnant lady

41. Kayaking Jumbo Peanut: Choking

42. Tesa: Bush

Mind Blowing Illustrations And Photo Manipulations By Zach Bush

Ferman — Tue, 17 Nov 2009 14:04:23 +0000

You can not learn and create more without getting inspired. Inspirational work gives you motivation and energy to step forward and create amazing stuff. So here i have collected amazing work done by Zach Bush for your inspiration.

Zach Bush is talented artist and has an amazing gift for creating realistic, detailed and original illustrations that lot of designers can’t even think of. In this post i have showcased the illustration, photo manipulation, matte painting and print ads done by him. To contact and know more about him you can visit following two links.

Zach’s Portfolio
Zach’s Contact Page
Zach Bush Interview

Here is the amazing and spectacular work by Zach Bush, you can click the image to get larger view.

Illustrations & Photo Manipulation

Matte Paintings

Print Ads

40+ Creative Print Media Advertisements

Ferman — Wed, 02 Sep 2009 18:15:29 +0000

To create eye catching ads and get the first attention is not easy task. If your ad doesn’t convey the message what it is for, then it’s useless. To really stand out among others, the idea should be unique and out of box.

Here i have collected 40+ creative print media advertisements. Designers have used some great techniques and creative ideas in all of these ads.