First step after launching the product is advertising and there are various methods to advertise your product. Brochure is one of the most effective way to market your product or business. You can say the brochure is the print version of your company’s website. Brochure should be designed professionally and must have elegant look to impress your customers. If your brochure can deliver the information about your product in an effective way the chances are high that you will get the business.

There are many online brochure printing companies from where you can get it printed. Brochure should be designed properly and the content should be arranged in a way that it can impress clients very easily. Good brochure templates are those which have catchy graphics and easy to read content.

Brochures can be of different sizes like tri-fold brochures, bi-fold brochures or even 8 pages brochures. It all depends upon your requirement. Here are I have collected different types of brochure templates, which you can download for free and customize them based on your needs. Free brochure templates sometimes doesn’t have the quality you are looking for but the important thing is they are free.

Free Brochure Template Sample

Pharmacy Brochure Template

Open House Brochure Template

Foreclosure Brochure Template

PSD Brochure Template

Corporate Bi Fold Brochure Template

Free Coreldraw Brochure Templates

Corporate Tri Fold Brochure Template 2

Corporate Tri Fold Brochure Template

Free Coreldraw Brochure Templates

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Flyers or leaflets are handy items used to reach to a large number of masses at one time. They contain details and serve as reference items for further correspondence. Leaflets or flyers can be single leaf, in cut outs or can be more elaborated in the form of brochure. Unlike billboards or banners, brochures are most difficult to explain. A brochure mainly has three parts

1. Read Me : Does the viewer decide to read it from one to all. Does the text and copy have an appeal to let the viewer decide to read it all.

2. Quick Scan : A brochure enables the person to have a quick scan of what it is about. Even if he does not read it more precisely, quick scan must help him to understand the goals and services of the company. What is the underlying concept and do the images help him to understand the strategy.

3. Interest of the viewer to decide to contact the company : If the brochure is so eye catching and excellently portrays company’s profile, does it actually convince the viewer to contact the company. This is the main reason why the brochure is made, to sell company’s name and to grab the audience.

The main objective of brochure is to understand the goal. Aims and objectives must properly be defined in order to design a proper brochure. Who is the target audience, what language they would understand, what is the imagery they would relate to.

The Theme and Structure

Though graphic designing appears to be very glamorous but in real sense it is communication design. The intent and the theme must be very clear to the target audience. Using too many colors in a brochure might not be a good idea since the essence is direct communication. Use of two or three background colors with the highlighted imagery would be simple yet effective. Maintain a great flow throughout the brochure, use harmonized images or thorough repetition or create a balance. Though brochure printing is done on a flat surface but create a proper grid on each panel. Give enough margin spaces to avoid clutter so viewer’s eye moves from one end to the other continuously and is able to read it properly.

Selection of Fonts

Selection of fonts is very important. Bold fonts are used for headings, easily readable fonts for rest of the copy. Font sizes are also important, neither too small nor too large. Brochure should have the quality of being read quickly. Too much copy would deviate the attention of the reader. Use bold words in copy, short clichés would be appropriate. Using image captions is a good way. Don’t use text over images unless images are being used as watermarks. Tell the reader step by step what he has to do to contact. Never forget to use company’s brief introduction and contact details.

Imagery

Imagery is the best communication. The viewer before reading the text goes through the images. This is the best part of a brochure. Use the images so appealing and communicative that they drive viewer’s brain to read the text also.

Cover

Cover is the most fighting element in the market. It should scream take me, read me in the jungle of other covers. Minimal words and most vibrant imagery is the key to success. It does not mean it should be full of clutter but being simple it should have a shelf value.

Value for Future

What elements does your brochure have so the viewer keeps it for his future reference. Is it its design or information or just because somebody liked it. Even if this is the reason atleast some time in life he might use it and contact the company. It should not be thrown in a bin or should be flown away by making an airplane of it.

Use of cut outs increases the value.

Pop out images can be an interesting way to increase the value.

On the other hand flyers are brief, simple single leaf or maybe with 2 or 3 folds. Flyers have less opportunities to be creative since they are made to reduce cost of printing and reaching out to larger masses. Same points have to be kept in mind for flyers/leaflets as discussed for brochures.

Some Brochure Samples for Inspiration

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Wikipedia says “A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc…The two most common brochure styles are single sheet and booklet forms.”

Purpose of brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling a product. Brochure is very important part of advertisement so every designer should know how to design a brochure? and it is important to focus on the quality of the brochures that you’ll produce. Therefore i have compiled list of 30 excellent brochure designing tutorials and tips.

Checkout the 30 brochure designing tutorials plus tips below:

1. Trifold Brochure Design Tutorial

This trifold brochure graphic art tutorial features illustrated and text advice for creating 8-1/2 × 11 brochure artwork.

2. How to Design and Layout a Brochure

Learn how to design and layout a brochure in this article for graphic designers.

3. Create brochures that help you sell in Publisher

Microsoft Publisher includes pre-designed brochure publications, set up specifically to provide information about special offers.

4. 5 Tips for a Great Brochure

With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures.

5. Photoshop Corporate Brochure Design Tutorial

This tutorial will walk you through the creation of corporate brochure design for a communications company.

6. 10 Tips for Creating Professional Brochure Designs

The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design.

7. Adobe Photoshop Tutorial – Brochure Design Makeover

Designers help a publisher cook up a more professional brochure.

8. Making a corporative style – Corporate brochure style

This tutorial will show you how to make a corporate style brochure for some kind of imaginary company. Designer will be using Photoshop CS for this one.

9. Effective Brochure Design – How To Create Brochures That Get Action

What is the purpose of your brochure? Is your brochure an advertisement? Is it a detailed product description-marketing piece?

10. Corporate Brochures: Are Yours Helping or Hurting Your Company?

Desk Top Publishing software does not solve your copywriting and professional design/layout problems any more than owning a wrench makes you a qualified mechanic.

11. Designing a Professional Brochure

Writing a successful brochure is one of the more difficult design tasks. Unlike billboards and signs, brochures have to span three attention lengths.

12. Designing a Brochure Cover

Nice tutorial on creating educational brochure cover.

13. Custom brochure designer

HP application to design custom brochure.

14. The Complete Brochure Online Design Toolkit

Designing your own brochures online, while still a major task, is now very possible with what’s accessible through the WWW.

15. Create a Stunning Car Showroom Brochure

Use Photoshop to transform a digital photograph of your car into a flawless showroom brochure page.

16. Creating a Brochure Cover

17. Creating a Brochure in Microsoft Publisher

This tutorial is designed so that you can set up a brochure format before or during your lesson depending on your curriculum objectives and the age of your students.

18. Pro and Cons of Online Brochure Design

Designing a brochure has been made easier with the advent of online design and printing. There are several online sites that offer the service online and many advantages (and some disadvantages) in designing brochures online.

19. Brochure Design by Rob Kirby

There are infinite approaches to designing your brochure and an endless variety of styles a brochure can take.

20. Take the 5 Minute Brochure Design Trash Test

You only get one chance to make a favorable impression with your brochure design. An effective brochure design that communicates to your prospects isn’t about spending your entire ad budget on design and development.

21. 3D Brochure in Adobe Illustrator Creative Inspiration Tutorial [video]

22. Make a brochure design using InDesign and Photoshop! [video]

23. How to Create a Simple Business Brochure Using Microsoft Word

In this tutorial, designer is creating a brochure for a fictitious tutoring service business.

24. How to Make Brochures Using Word Publisher

Using Microsoft Publisher you can create any different types of banners, brochures, labels,web pages etc. It is very easy to use publisher, no advanced designing knowledge is required.

25. Guide to Creating a Great Business Brochure

A simple brochure can be a powerful marketing tool. You can leave it behind after a sales meeting, make it available near your point of sale or pop it in the mail to prospective customers. Creating a great brochure isn’t rocket science.

26. Brochures Layout and Design

Nice article on layout and design of brochure.

27. How to go about developing a brochure?

If you would like to develop an effective well designed brochure quickly, follow the steps.

28. Creating A Successful Promotional Brochure

A well-designed brochure is a valuable tool for marketing yourself to potential patients. It conveys your services, the benefits of those services, and provides an overall feeling of your practice.

29. How To Make A Super Brochure Or Mailing Piece

Nice article by by Tom Egelhoff.

30. How To Create A Great Brochure For Your Business

Whether your business is a multimillion-dollar business or a small on man operation, it is crucial that you market your products or services to as many people as possible.

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