We’ll be going over some of the best guidelines for proper UI design and landing page tips. There is no one-size-fits-all answer and you can mix around different strategies to see what works best for your niche. Also try networking with other Internet marketers to see which landing page products yield the best results.

Build off Simplicity

Landing pages will attract the most attention when built over a simple platform. Page layout is extremely important since it’s the first indicator for which any visitor will judge your website.

After page load the product and branding should be clear in a flash. This can be done with large headlines and powerful imagery above the fold on your page. You may consider keeping 2-3 sample headlines to rotate through A/B testing. Analytics can help earn you more money and at the end of the day it’s the marketing effort which counts.

Ensure your headlines aren’t just bold and large but offer some value to your visitors. Write compelling web copy to entice visitors to click your links and share your products. It can help to break up the page into smaller-size headlines with bits of news in-between.

Exquisite Grammar and Language

Customers will truly be traversing your landing page under the intentions of figuring out your end game. You need to come across as a comforting, trustworthy salesman without ever seeing your clients in person. This means your landing page will speak volumes about you and your products.

When you have visitors filling out their billing and shipping information, they know there is a level of trust between both you and them. This is just one more reason to build a strong connection between your customers. Proper spelling and grammar will show them you mean business and can be fully trusted to supply an excellent product or service.

Incorporating in-page testimonials is another great way to demonstrate trust. These should include praises or real-life expectations from past clients using your products. It never hurts to e-mail past clientele or offer a free version of your product for demonstration purposes.

Press mentions can be incorporated into a similar category. Having your product reviewed on a blog or digital magazine can do wonders for your presentation. It can become even more viral through YouTube or other video sharing services.

Produce a Call-to-Action

Bringing in tons of traffic and visitors to your website is just the first step. Once you’ve got people skimming your content and interested in your product it’s important they have a next step to follow. For most companies this will include purchasing a product or browsing your online store.

The best way to get users to act immediately is to draw in their attention. Offer them a free e-book or trial download before they purchase anything. This can be a great way to capture their e-mail address and update them with future releases or new products.

Big, shiny buttons have become commonplace in the web 2.0 landscape for good reason. Visitors will act on these and have been shown to perform more comfortable actions when dealing with sizeable UI elements. Make page text clear and easy to understand and you’ll be sure to hook a few sales this way.

Offer Quick and Easy Support

Many software companies will offer online chat support for clients periodically. This may be a bit extreme in all cases, but it is a great way to connect with customers and solve issues remotely.

The alternative to this plan is offering an e-mail address or phone number. Customers should have a simple way to contact you in response to errors or broken pieces, questions, updates, or any issues which may arise. This is an important part of the landing page design and should be incorporated in an easy to reach area.

If you are running a larger operation it may be wise to place contact links in your heading. Otherwise mid-page or even within your page footer is a great place to display contact icons. If you consider offering a live chat feature this is best displayed prominently in the side sidebar where most will see it. If you are online and a visitor asks about pricing you may be able to push a sale right there!

Tread Lightly with Hyperlinks

In-page hyperlinks are great for any average website. They connect visitors with other pages in your site and help to transition around content. However with landing pages all your information should be displayed within the first click. Any hyperlinks you offer to visitors should be leading to internal pages for questions or order placement.

If you have external links to share it would be clever to place these inside your footer. In most webpage layouts there is room to create 3-4 smaller columns for lists of hyperlinks. You can use these for affiliate websites, friends’ pages, or anything else you’d want to share.

The same rule applies for other media such as images or video. Although these can really add some zing into your landing page(s) they should be used sparingly and only when on-topic. If you find that a particular image or video display is actually retracting from sales remove it immediately and open some investigative research into what went wrong.

Always Keep Testing

No matter how many new techniques you try the most important tip I can share is the always-testing mindset. Understand that a landing page is never “perfect” and Internet marketing is all a science experiment.

A/B testing or split testing is a great way to determine if you’re on the right path. You may also consider reaching out to fellow graphic designers in an attempt to see which techniques are working in today’s market.

Continue practicing new ideas and pushing boundaries to see what can be done and what’s just out of reach. If you are working intelligently and utilizing important designer tools then you’ll be set with making a decent living online. Money will always flow with passion and hard work, so just hang in there.

These tips are just a few to keep in mind of the many possibilities for landing pages. Check out our free Internet marketing PSD if you’d like a template to start off building. Marketing is a skill and will take plenty time to develop. As designers it’s crucial to assume the responsibility for these lessons and apply them into landing page website layouts.

1. Show Your App in Action

If there is one important thing in common with almost every iPhone app website I have seen, it’s that they all show how their application looks inside an actual iPhone. There are plenty of free mockups of iPhones out there that you can use for free to save you the trouble of shooting a picture of an actual iPhone.

This will make it clear what your site is about, so don’t be afraid to have the iPhone mockup large and in charge on your home page. Just make sure it’s as close to how your app will look as possible.

2. Create a Killer Headline

Arguably the most important part of any site trying to sell something is the headline. A large headline is usually the first thing a viewer reads and it often decides whether or not they will hit the back button. A killer headline can skyrocket your sales and keep people on your site for much longer.

It should accurately describe what your app is about, what it can do for the user and why it’s better than the competition in just one great sentence. Try writing a few dozen versions and testing which work best. Its one of the few elements of a site you can change easily and see big improvements as a result.

3. List Features and Benefits

Features and benefits are your best friend. They are the most important copy next to your headline and should also be in a prominent location above the fold of your website, which means you should see them without scrolling. Separate features and benefits into two sections and use bullets to draw attention to them.

This works great for a lot of people who like to scan sites quickly for information. Don’t exaggerate your features and benefits. Be honest about what your app can do and why the user should buy it.

4. Have a Large Call to Action

Your end goal is going to be to get people to buy and download your app so you need a big download button! Make it clear and easy for users to download your app. If some one comes to your site they should be able to spot the download button within 3 seconds without any trouble.

Create a couple different variations and remember bold is better. Also be sure to use action phrases for the button text such as “download now”. Again, you should test the button and a simple way to do so is to have some friends view the site while you are in the room with them and tell them to point out the download button as soon as they can and record how long it takes them to find it.

5. Add Some Video

Nowadays video is king and sometimes it’s a lot easier to get your point across to a viewer by actually showing them your iPhone app in action. If you don’t want to be on camera find some one who is a natural on camera and a very good speaker.

While you can write a script for the person, a way to make it more natural and fun is to find some one who really loves your apps and knows it backwards and forward. Just remind them of a few key points to touch on and then just ask them to talk about your iPhone app and show what it can do live.

6. Go Social

If you want your app to be HUGE you need to play into how viral the web can be. Try out different viral marketing methods such as videos, images, content and always have lots of ways for people to share your website and content across social networks such as Twitter, Facebook, StumbleUpon and so on.

7. Keep it Simple

In the end, you are just selling an iPhone app! There is no reason to have a very complicated website with dozens of pages and all kinds of fancy features. Include the key stuff mentioned above in a simple layout and let your app do the rest of the work.

Take a look at other Iphone app sites to see what they are doing and then make yours better! Study what works and apply it to your site if you want to increase your chances of success.

Showcase of iPhone App Websites

Purpose of brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling a product. Brochure is very important part of advertisement so every designer should know how to design a brochure? and it is important to focus on the quality of the brochures that you’ll produce. Therefore i have compiled list of 30 excellent brochure designing tutorials and tips.

Checkout the 30 brochure designing tutorials plus tips below:

1. Trifold Brochure Design Tutorial

This trifold brochure graphic art tutorial features illustrated and text advice for creating 8-1/2 × 11 brochure artwork.

2. How to Design and Layout a Brochure

Learn how to design and layout a brochure in this article for graphic designers.

3. Create brochures that help you sell in Publisher

Microsoft Publisher includes pre-designed brochure publications, set up specifically to provide information about special offers.

4. 5 Tips for a Great Brochure

With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures.

5. Photoshop Corporate Brochure Design Tutorial

This tutorial will walk you through the creation of corporate brochure design for a communications company.

6. 10 Tips for Creating Professional Brochure Designs

The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design.

7. Adobe Photoshop Tutorial – Brochure Design Makeover

Designers help a publisher cook up a more professional brochure.

8. Making a corporative style – Corporate brochure style

This tutorial will show you how to make a corporate style brochure for some kind of imaginary company. Designer will be using Photoshop CS for this one.

9. Effective Brochure Design – How To Create Brochures That Get Action

What is the purpose of your brochure? Is your brochure an advertisement? Is it a detailed product description-marketing piece?

10. Corporate Brochures: Are Yours Helping or Hurting Your Company?

Desk Top Publishing software does not solve your copywriting and professional design/layout problems any more than owning a wrench makes you a qualified mechanic.

11. Designing a Professional Brochure

Writing a successful brochure is one of the more difficult design tasks. Unlike billboards and signs, brochures have to span three attention lengths.

12. Designing a Brochure Cover

Nice tutorial on creating educational brochure cover.

13. Custom brochure designer

HP application to design custom brochure.

14. The Complete Brochure Online Design Toolkit

Designing your own brochures online, while still a major task, is now very possible with what’s accessible through the WWW.

15. Create a Stunning Car Showroom Brochure

Use Photoshop to transform a digital photograph of your car into a flawless showroom brochure page.

16. Creating a Brochure Cover

17. Creating a Brochure in Microsoft Publisher

This tutorial is designed so that you can set up a brochure format before or during your lesson depending on your curriculum objectives and the age of your students.

18. Pro and Cons of Online Brochure Design

Designing a brochure has been made easier with the advent of online design and printing. There are several online sites that offer the service online and many advantages (and some disadvantages) in designing brochures online.

19. Brochure Design by Rob Kirby

There are infinite approaches to designing your brochure and an endless variety of styles a brochure can take.

20. Take the 5 Minute Brochure Design Trash Test

You only get one chance to make a favorable impression with your brochure design. An effective brochure design that communicates to your prospects isn’t about spending your entire ad budget on design and development.

21. 3D Brochure in Adobe Illustrator Creative Inspiration Tutorial [video]

22. Make a brochure design using InDesign and Photoshop! [video]

23. How to Create a Simple Business Brochure Using Microsoft Word

In this tutorial, designer is creating a brochure for a fictitious tutoring service business.

24. How to Make Brochures Using Word Publisher

Using Microsoft Publisher you can create any different types of banners, brochures, labels,web pages etc. It is very easy to use publisher, no advanced designing knowledge is required.

25. Guide to Creating a Great Business Brochure

A simple brochure can be a powerful marketing tool. You can leave it behind after a sales meeting, make it available near your point of sale or pop it in the mail to prospective customers. Creating a great brochure isn’t rocket science.

26. Brochures Layout and Design

Nice article on layout and design of brochure.

27. How to go about developing a brochure?

If you would like to develop an effective well designed brochure quickly, follow the steps.

28. Creating A Successful Promotional Brochure

A well-designed brochure is a valuable tool for marketing yourself to potential patients. It conveys your services, the benefits of those services, and provides an overall feeling of your practice.

29. How To Make A Super Brochure Or Mailing Piece

Nice article by by Tom Egelhoff.

30. How To Create A Great Brochure For Your Business

Whether your business is a multimillion-dollar business or a small on man operation, it is crucial that you market your products or services to as many people as possible.

Full Color Brochure Printing
Having designed your brochure, it is now time to choose the right online printer to actually print it. A well designed brochures need quality printing to be truly effective. Full color brochure printing is available on various weights of paper, coatings and sizes.