Knowing how to get real estate photography clients is an important process for every photographer. The real estate industry is quite competitive. But if you know how to get clients, you’ll be successful in the industry.
Your target should be private sellers and real estate agents. Build a solid rapport with people in the industry, primarily agents. That’s the easiest way to get jobs. Build a rich online portfolio and make it a habit to market yourself to sellers whenever you get an opportunity to do so.
Here, we will discuss strategies real estate photographers can deploy to get clients. So, keep reading for more details.
1: Activate the hustler in you:
In the real estate business, there is no sitting on the fence. You must work hard and do whatever it takes to be close to potential clients.
Identify where your clients are. Then, visit them from time to time. As a real estate photographer looking for gigs, you must be ready to show prospects that they can count on you anytime.
2: Stand out from the crowd:
Are you a real estate photographer that clients would be proud to keep hiring after the first job? That is something you must think about.
So, if you’re not good enough, there’s no point looking for clients. Take some time off from job-hunting to improve your skill set.
A Handy Tip: Practice consistently to set yourself apart in this industry. You’ll become a pro in no time when you practice something repeatedly.
From listing to drone photography, ensure you exceed your client’s expectations when giving a job. Give them a reason to consider you the number one photographer whenever they need photos for their real estate.
3: Build your portfolio:
Your portfolio can help you land high-paying clients in the real estate industry. So, do whatever it takes to build a great portfolio.
Your portfolio should comprise clean, captivating, and professional-looking photos. The photos should be high-quality and exceptional. They must stand out from the crowd.
A Handy Tip: Upload your best photos to the platform on which you build your portfolio. Avoid any temptation to include old pictures from when you were still learning your craft.
Your primary focus as a beginner should be to build a strong portfolio. You shouldn’t be talking about earning massive paychecks. It is great to dream big, but as a beginner, clients may not take you seriously as they would someone with years of experience and a great portfolio.
4: Compromise on the prices of real estate photography jobs:
Some real estate photography jobs will be easier than others. Likewise, some photography jobs for real estate will pay more than others.
As a beginner, you should focus on gaining more experience and enriching your portfolio. Remember, the more quality pictures you have to present as samples, the more prepared clients will think you are.
So, accept any photography job that comes. Don’t reject gigs because of the price the client is offering. Use the opportunity to build a relationship with the real estate agent or private seller, and take as many quality pictures as possible to add to your portfolio.
We’re not saying you shouldn’t negotiate prices with your clients. You should, but ensure you do not lose the opportunity. Accept the job if you’re convinced that the client won’t agree to your proposed price. However, just because the client isn’t paying the amount you requested is not a prerequisite to delivering poor-quality work.
If you know you’re uncomfortable with the amount the client is willing to pay, quit the job. We’re saying this because feeling underpaid can negatively impact your performance.
5: Solicit for referrals:
Having a professional real estate photography website to showcase your skills is a great way to get clients. But that shouldn’t make you neglect word-of-mouth marketing.
You can get clients via referrals. But you have to solicit referrals from family, friends, or old schoolmates. You can send your professional real estate photography website to your family, friends, and old schoolmates. Tell them what you do and ask them to share your website link with anyone seeking a real estate photographer.
You can even plan a reward package for family, friends, or old schoolmates. Promise to give a specific percentage to whoever brings new clients for you.
If you have previous clients and are convinced they were satisfied with your work, approach them for referrals. Please encourage them to refer you to their colleagues, friends, or business partners who need real estate photography.
You can approach private sellers and agents. A private seller could be doing a one-off business, but a real estate agent is in it for the long haul. So, your focus should be on real estate agents. Approach any real estate agent you have worked with for a referral.
You can also reward your previous real estate photography clients for referring new clients. You can offer them a certain percentage off their next photography job if they refer clients to you.
So, contact your previous real estate clients via phone, email, or visit them in person.
6: Cold-call real estate agents:
You can find real estate photography prospects via cold-calling. Focus on realtors who have been busy for the last few years. Ensure the realtors you’re cold-calling have had several listings in the previous few years.
When cold-calling realtors, be polite, brief, and calm. Always introduce yourself and tell the realtor what you do for a living. Introduce yourself as a professional and passionate real estate photographer. Let the clients know you can deliver quality real-estate photographs to help them sell their properties faster.
If the client has been using non-professional photos in their listings, you don’t need to do much to convince them to hire you. Just send them a link to your samples; the rest would be history.
7: Relocate to where the market is:
Is the real estate business in a specific geographical area booming? If you know of any area with a thriving real estate industry, consider relocating there.
The truth is that clients seeking photographers for real estate may first consider the local ones before contacting photographers outside the area. Hiring a photographer who lives outside the state would cost money and time.
So, the best thing to do is relocate to the area. Or, when you contact realtors or private sellers in a different location, let them know you’re ready to cover the bills you’ll incur moving down from your place to theirs.
8: Research your competitors:
It is essential to keep an eye on your competitors. Learn how they get clients, network with real estate agents, and what they do differently.
Check out their real estate photos, including listings topping the chart in your local area. This way, you’ll have a clear idea of what works and how to move ahead of your competitors.
9: Get branded marketing materials:
Expecting referrals from previous clients, family, and friends isn’t enough. You have to market yourself too.
Use branded marketing materials to capture clients’ attention and be in an excellent position to secure real estate photography jobs. Get business cards, brochures (capturing your portfolio, images of previous projects, and valuable tips), flyers, branded T-shirts, mugs, etc.
Remember to include relevant contact information on your business cards, brochures, and flyers, such as your name, email address, and phone number. You can also list your website URL, social media, LinkedIn, and other contact details.
10: Get clients at open houses:
Meeting realtors or private sellers at open houses is an excellent way to land a real estate photography gig. That you visited the location in person shows you’re a mobile photographer and realtor like that.
Remember to bring your camera, business cards, flyers, and brochures when visiting open hours. Share your branded marketing materials with prospects, and don’t forget to show them your previous photos before leaving the place.
11: Find clients on social media:
Social media is a goldmine for businesses looking for clients. The services you render or what you sell don’t matter. People are looking for or who will need what you have on social media.
You can also grow your audience on social media and make people interested in what you’re doing. So, use social media to grow your business and find new clients.
Having a social media profile for your photography business isn’t enough. You must be active online, too. If you have the time and energy, you can make your presence felt on all major social platforms (Facebook, Instagram, Twitter, and YouTube). But if you don’t, concentrate on the platform where you have the most engagements.
Post high-quality photos of properties regularly on your social media account. Showcase your work and share valuable tips that show you’re a pro in the business.
Follow realtors on social media who operate in your geographical area. Comment on their posts from time to time. One day, they’ll notice you and decide to visit your social media account to get to know you better. From there, the rest would be history.
12: Take Local SEO seriously:
Search engine optimization is another strategy you can deploy to make it easier for clients to find you. By optimizing your website with the right keyword, you’ll appear in potential clients’ search results.
Most realtors who understand the benefits of hiring professional real estate photographers search for professionals online. However, their primary focus would be hiring professional photographers in their local area.
So, it is essential to perform local SEO to improve your chances of clients finding you online. Use SEO to improve organic traffic to your website and generate more revenue.
Search engine optimization (SEO) comprises various strategies to help websites improve search ranking, organic traffic, and online credibility. It is a digital marketing strategy that requires particular skills and experience.
In addition to the skills and experience SEO requires, it is also time-consuming. As a result, you may need to hire an expert for your website’s search engine optimization. Hire an SEO expert experienced in off-page, on-page, and technical SEO. Get an expert that will help improve your online visibility.
13: Inform and engage prospects with email newsletters:
Email newsletters are another way to reach prospects and engage and remind them of your existence. Provide valuable tips about real estate photography, showing your expertise in the process.
You can send email newsletters once or twice a month. Don’t send newsletters regularly. Otherwise, many of your subscribers may opt out of the email newsletter.
We have described how to get real estate photography clients. As you can see, these strategies are simple and will work for any real estate photographer.
If you’re a beginner, improving your skills and gaining valuable experience would make sense before seeking high-profile clients and jobs. Practice consistently and build a rich portfolio.
A real estate agent or private seller looking to hire a professional photographer will usually decide after checking your samples. If they like what they see, they may ask you to replicate it.
You can use the tips shared in this post to find clients and generate more revenue.