Typography is one of the basic elements to consider as a UI designer. But, why is typography important? What makes it special?
Your choice of typography will differentiate your website from your competitors. That is why graphic designers place a lot of emphasis on it.
Typography is everywhere you look and almost everything we interact with. These include books, websites, billboards, and devices, etc. All around us, typography exists.
You can express emotions, feelings, and moods via your choice of typography, whether you’re writing a book or building a website.
Here, we’ll discuss the importance of typography and tips to help you choose the right fonts. Keep reading for more information.
Why Is Typography Important?
The topic “What is typography in web design” has been discussed in our previous post. The focus now is what makes typography important. That’s what we’ll be discussing here.
Check out some of the reasons to consider typography when designing the user interface of your website.
1: Attracts and keep readers hooked to your content:
Attracting readers to a website is quite simple. The main task is keeping them hooked to the content. You’ll need a little bit of creativity to achieve that.
The job of typography is to draw readers’ attention and keep them hooked to your content. If your type choice doesn’t achieve this, then you’re not doing it right.
Typography is an impactful way to make a text or phrase in a design stand out. In other words, it involves using creativity to differentiate specific text or phrases in your design to make them more pronounced and attention-grabbing.
Here are some creative ways to make your design texts or phrases stand out.
- Change text color. Endeavor to select a color that’s different from the one in the background.
- Change the font size. You can increase or decrease the font size to make the texts unique and stand out.
- Change the font to contrast with the design’s background element.
2: Typography gets your message across to visitors in a unique way:
One primary thing that an excellent graphic designer does is visual communication. However, you can make your design clearer with typography. Choose a legible and clear typography, and you’ll see your design come alive.
It doesn’t matter if your design is text-heavy or majorly image-based. With typography, you can make your design stand out.
For text-heavy graphic designs, an expert designer can use typography to make the different sections of the design unique. You can do something similar for image-based designs. Use strong typography to get the text used in the image to be easily noticed by readers.
3: Establish solid brand recognition:
Brand recognition is one of the most important aspects of typography in graphic design. Today, you can recognize several brands via their logos’ type choice and visual elements.
The Coca-Cola logo is an excellent example of how companies can build robust brand recognition via their logo. It also shows how typography can make logo design stand out.
Many famous brands have leveraged the power of typography to build recognition that everyone worldwide can identify.
Below is an example of the Walt Disney logo. You can see how the choice of typography made the logo stand out.
The design itself looks simple, but the typeface choice makes it more eye-catching.
A Handy Tip: What typography is Walt Disney Disney? Well, it is called the Waltograph.
The Walt Disney comic fonts strike a playful feeling or mood.
4: Typography can replace other supporting visual elements:
Look at the image above. With the typography used, do you still think one should add another supporting visual element? Of course, your answer will likely be no!
No graphic designer would want to add anything to that design. Why? The reason is that typography does two jobs. It serves as typography and the visual element.
The design above may look straightforward and doable. Of course, any expert graphic designer can pull such a design off. But you’ll need a high level of creativity to create something like that.
The typography is the center of the design. It has a significant impact on the performance of the design.
You can creatively use typography to serve as the visual element, both combined.
5: Expresses mood:
Typography helps brands to express their moods visually. It sets the tone and brings out a brand’s value without even altering a word.
You can set any mood via your choice of typography to help readers understand your message and establish a deeper connection with your design or brand. You can create different moods with typography, such as excitement, urgency, and calmness.
6: Creates visual consistency:
Another important aspect of typography is the visual consistency it helps brands create across the various platforms they showcase their products.
The visuals in question could be the heading. A brand can decide to use consistent headings and body fonts. This consistency helps portray professionalism and build brand recognition.
In other words, people won’t bother asking about your brand’s name when they see the font because they know the brand that consistently uses it.
7: Enable brands to stand out:
When the design on several websites looks similar or attractive, one way to stand out is by using a legible, unique, and appealing font.
Typography can help your design to stand out. In other words, it can be the difference maker in web designs considered similar.
8: Establish a clear visual hierarchy of information:
Another important aspect of typography is the opportunity it offers graphic designers to establish a clear visual hierarchy of information.
You can use typography to capture visitors’ attention and keep them hooked to the most textual elements on a webpage. This could be the body text, heading, or even subheading.
How can you establish a visual hierarchy? It is through the font’s sizing.
A good example can be seen in newspapers. In such text-heavy designs, visual hierarchy is popularly used to draw attention. They catch the eyes of readers first. In newspapers, the headings are usually larger.
You can establish a visual hierarchy by combining three different fonts. For instance, you can use geometric San serif for the headings, classic San serif for the body, etc.
Choosing the Perfect Typography For A Website
Firstly, understand that there is no “perfect” typography anywhere. Your type choice is only perfect if it can make an impact or deliver the intended message.
We have discussed the importance of typography. The summary of that is that your choice of typography matters greatly.
Your type choice won’t make an impact if you don’t choose the right one that matches the other design elements on your website.
Deciding the fonts for a website may seem like a simple task. But, in reality, it isn’t. The numerous font options available make it hard to decide the font to use.
How can you pick the ideal font for your website? Follow the steps below.
1: Choose a font that reflects your personality:
The first thing to consider when deciding your font choice is your brand’s personality.
Take a pen and paper. Write down the personality you want to create for your brand or specific product. In other words, how do you want potential clients to view you when they enter your website?
Do you want to create a calm, friendly, or playful atmosphere? Think about it before you choose your website’s typography.
Do you want to be serious? Think about it. A brand that sells toys understands it needs to create that playful atmosphere on its website. It is their personality and how visitors will perceive them.
A toy brand won’t use fonts that create a serious personality. On the other hand, a company offering funeral services won’t use fonts that create a playful personality.
Your website, other supporting design elements, and the font must align with your product. They must also create a mood that will make people decipher the product or services you offer immediately they land on your website.
For instance, the people who visit the website of a company offering funeral services are those who are grieving. They probably have lost someone dear to them and so could be mourning. You cannot use a comic font for such a website. Clients won’t take you seriously if you do.
A Handy Tip: A good place to start is to define your brand’s core traits. Write them down and start gathering fonts that align with those traits.
2: Consider your tone:
How your chosen font harmonizes with your message’s tone is very important.
You don’t need a decorative or stylized font when conveying a serious message. In general, you don’t need fonts that distract readers from the main message.
Instead, you’ll need a legible, clear, and simple-to-understand font. You’ll need a font with no distractions.
3: Consider font’s legibility:
It is essential to pay attention to function when choosing a font. The form is equally as important. But then, what is the benefit of having a pretty-looking website that is illegible?
A pretty website that is illegible is a waste of time, effort and money. Businesses with such a website might suffer a low conversion rate. How? Your visitors won’t know what to do. Some may even click the wrong links and navigate to the wrong places.
Put voice and style aside. First, choose a legible font. Ask yourself, can visitors read the text without straining their eyes? Are the texts even readable?
4: Pay attention to performance:
Performance is another factor to consider when choosing the font for your interface. Unfortunately, many graphic designers ignore this.
It is vital to choose a font that is browser-friendly. In other words, choose a font that can be quickly rendered.
You will find a host of web-friendly fonts in Google Fonts, a popularly used library. Here, you’ll get web-based fonts your browser can quickly render without any issue.
5: Consider what others are doing:
It is essential to consider what others are doing. Look at their type choices and compare them to yours.
You don’t necessarily have to copy from them. Just get ideas from them. See the type of fonts they are using.
You’ll find bad and sound fonts. Learn from both. Look at the graphic designers’ mistakes and think about what you could have done differently if you were the one.
4: Solicit for feedback:
Testing your font is the best way to know how it will perform. In other words, request feedback from real users.
From the feedback, you’ll understand what works and what doesn’t. You’ll even have sound ideas to pick the best fonts.
Why is typography important? You can see the various reasons we discussed. Typography can help you set the mood and tone of your website. It can also help to draw attention and set your brand apart.
Typography is a crucial aspect of user interface design. Unfortunately, many people overlook it.
Mastering typography and how to choose the right font is vital for any UI designer. You must understand how to select the ideal font to deliver a brand’s messages and boost brand recognition.